Big Data Is No Big Deal for Rorke; Interview with Rorke Data VP of Sales Bob Herzan, Part 3
Storage solutions and outsourcing services provider Rorke Data serves a number of vertical markets that deal with what is often called "big data." In this final installment of our interview series, Rorke Data VP of Sales Bob Herzan addresses how his company targets some of these specific verticals.
Joshua: While you talked about similar concepts to big data, you didn't mention it outright. Are you staying away from that discussion of that market? Some of the terminology is being lumped up into that whole market.
Bob: Well, media and entertainment, medical records and stuff--this is all big data. It's all unstructured data, especially on the media and entertainment side--also digital security and surveillance. Media and entertainment and surveillance are two of our biggest markets right now that we're selling the Galaxy storage lines in. So we're absolutely part of that market.
We're just not using the hyped up word of the day ["big data"]. Take note of that, I guess.
Joshua: When you're doing the surveillance, are those completely packaged solutions, ready to roll? How would you characterize your offering for surveillance?
Bob: Our success in that market has been specifically OEM [original equipment manufacturer] and not VAR [value-added reseller]. So, we OEM our products to a number of the tier-one and tier-two security companies. They use our storage backbone behind their applications. I do not do any VAR work when it comes to the security market.
Joshua: What about healthcare and life sciences?
Bob: Those are also primarily OEM based and not VAR. So, we again work with a lot of tier-one and tier-two OEMs in the healthcare industry.
Joshua: Would you characterize your media and entertainment--is that a similar model? Is it OEM with them, as well?
Bob: No. Actually that one is primarily VAR. We do some OEM business there, but most of the volume is coming from the VAR community.
Joshua: Is it fair to say that your primary VAR market, then, with the select partner program is going to be media and entertainment?
Bob: It's media and entertainment, and then focused out towards the IT [information technology]-centric VARs, as well.
One of the strengths of Avnet is they have a very strong partner community that targets a lot of vertical markets, and healthcare is one of them. So I think having the partner program in place in more of a professional way is going to help them tap into that existing VAR base that Avnet's got some strengths in. It will show how their products can play in that market through a seamless relationship between the companies.
In the final part of the interview series Mr. Herzan shares how Avnet, by way of Rorke Data, offers competitive storage products. If you are evaluating and considering Rorke Data products, please reach out to DCIG so we may prioritize their inclusion in our upcoming Buyer's Guides for storage and electronically stored information.
Joshua: While you talked about similar concepts to big data, you didn't mention it outright. Are you staying away from that discussion of that market? Some of the terminology is being lumped up into that whole market.
Bob: Well, media and entertainment, medical records and stuff--this is all big data. It's all unstructured data, especially on the media and entertainment side--also digital security and surveillance. Media and entertainment and surveillance are two of our biggest markets right now that we're selling the Galaxy storage lines in. So we're absolutely part of that market.
We're just not using the hyped up word of the day ["big data"]. Take note of that, I guess.
Joshua: When you're doing the surveillance, are those completely packaged solutions, ready to roll? How would you characterize your offering for surveillance?
Bob: Our success in that market has been specifically OEM [original equipment manufacturer] and not VAR [value-added reseller]. So, we OEM our products to a number of the tier-one and tier-two security companies. They use our storage backbone behind their applications. I do not do any VAR work when it comes to the security market.
Joshua: What about healthcare and life sciences?
Bob: Those are also primarily OEM based and not VAR. So, we again work with a lot of tier-one and tier-two OEMs in the healthcare industry.
Joshua: Would you characterize your media and entertainment--is that a similar model? Is it OEM with them, as well?
Bob: No. Actually that one is primarily VAR. We do some OEM business there, but most of the volume is coming from the VAR community.
Joshua: Is it fair to say that your primary VAR market, then, with the select partner program is going to be media and entertainment?
Bob: It's media and entertainment, and then focused out towards the IT [information technology]-centric VARs, as well.
One of the strengths of Avnet is they have a very strong partner community that targets a lot of vertical markets, and healthcare is one of them. So I think having the partner program in place in more of a professional way is going to help them tap into that existing VAR base that Avnet's got some strengths in. It will show how their products can play in that market through a seamless relationship between the companies.
In the final part of the interview series Mr. Herzan shares how Avnet, by way of Rorke Data, offers competitive storage products. If you are evaluating and considering Rorke Data products, please reach out to DCIG so we may prioritize their inclusion in our upcoming Buyer's Guides for storage and electronically stored information.
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