Businesses/end-users and vendors alike need a better way to connect with each other at the right time as everyone’s time is too valuable to waste looking for information that should be available at their fingertips. These are the exact problems that the DCIG Lead Generation programs based on the DCIG Buyer’s Guides are designed to solve.
I’ve been watching the original Star Trek reruns on Netflix lately. I have always loved that particular series for several reasons. I love the idea of a space ship exploring the universe and new cultures, I love the characterization in the original series, I love seeing what weird creature Jim Kirk is going to make out with next, and I love the idea of going where no person has gone before. DCIG has been something of an SSN-1701 Enterprise in recent years as it set forth on its journey to create and publish its Buyer’s Guides. In 2010 Jerome Wendt and I were the original crew on board this new journey of exploration. He was DCIG’s version of Captain Kirk, and I was a combination of Commander Spock/Scotty. He would set the destination and I would provide the market analysis and the ability to hit warp factor 10 when we needed to get them licensed and marketed. DCIG is speeding…
I’ve been in sales for about 20 years now and like anyone in sales or leadership in a company, I’ve been told that the client/vendor relationship “is over”. With that message, I have been given a myriad of reasons or excuses as to why the relationship was over with my company and my soon to be an ex-client ranging from understandable to totally unique, here are some of the better ones.
A question that I often get asked is, “Why does DCIG use the phrase ‘Buyer’s Guide’ instead of ‘Analyst Research Report’ when it produces its listing, ranking and scoring of products?” More than one individual has said these Guides are more valuable and serve as a better starting point when it comes to helping them making a storage buying decision than most of the analyst research reports available on the market. So why not position the DCIG Buyer’s Guides as Analyst Research Reports?
After a very long meeting the other day, my stomach was beginning to digest itself so I decided to stop for something to eat. I could only find a sandwich shop so in a move much like going to the grocery store hungry, I said, “That looks great!” and went in.
As 2012 comes to a close I have been looking back at the year’s events and reflecting on things that I have done. From a new experience standpoint, it was chocked full of interesting things, but I want to highlight one here and help you the reader draw some corollaries, to business.
Today DCIG will be doing a live webinar today (Thursday, November 29) that analyzes key differences among leading virtual machine backup solutions. The webinar starts at 11 am ET and you may register for the webinar at this link. If you miss the webinar, I will update this blog entry and provide the link as to where you may watch it once the recorded webinar is available for viewing.
Recently DCIG did a webex of its Midrange Array module in its Interactive Buyer’s Guide (IBG). During this webex, I showed how one could quickly sort through multiple products and features to create customized views of the data. Then once the desired view was created the user could generate an analyst-branded report in PDF format of this view.
A couple of months ago I got an alert that Russell Rothstein, the CEO of IT Central Station, had started to follow my personal Twitter feed. Not knowing either who he was or what IT Central Station represented, I checked out his profile and IT Central Station’s website. Intrigued, I reached out to him personally. That series of events led DCIG and IT Central Station to form a collaborative working relationship so that we may collectively help users make more informed technology buying decisions.
As the move to consolidate and virtualize IT infrastructures continues, the anticipated benefit that “less” promises is not always the case. In fact, as DCIG research continues to uncover, the need for solutions like dedicated appliances to offload growing complexities is increasing. That is true, especially with dedicated appliances for critical data protection processes, and in particular, to help with backup. Backup appliances that combine server and storage hardware with backup software continue to appeal to organizations as cost-efficient, “set and forget” solutions.
I lost a friend to sudden death in the last number of weeks and it has caused me to be introspective about life, work, the future, and why we seem to do the things we do to make a living. Years ago, I made a decision that I want to share with you it’s this; that if you hate what you are doing, or have a dream that you want to pursue but are afraid to do it, stop now and chase that dream because you are not getting any younger.
In the last few weeks and months DCIG has been doing some introspection as it looks to quantify what it does well. As we have done so, we have talked internally as well as with folks external to DCIG who are sources we trust and who give us candid feedback about what we do and how we can do it better. During this period of time we have found room for improvement but we have also found that of the analyst services DCIG does deliver, it performs them in a manner than it most cases beats the competition.
AUSTIN, TX – April 2, 2012, DCIG, the first industry analyst firm to engage the world with transparency of business and social tools, today unveiled the Interactive Buyer’s Guide (IBG) (/ibg), providing the industry’s first research-as-a-service for instant product insight. The on-demand service allows for line-by-line product breakdowns, enabling IT professionals to reduce the time spent identifying, collecting, sorting, filtering and rating business-to-business storage software and hardware products for consideration.
Recently, I joined the ranks of the iPad owners and have been discovering the myriad of apps available to me to use/goof off with/waste time with. What I have found has been pleasing for the most part, and while I am not likely to become a Ninja Fruits aficionado, or break onto the Angry Birds Pro Tour one of my favorite apps is Pandora Radio. I love music and have it on almost constantly.
America is a nation of Do it Yourselfers like no other that I can think of. All you need to prove that is to watch a few hours of television and you will see commercials for stores like Home Depot, Lowes, and Ace Hardware, who can outfit the household handy person with the right tools, knowledge, and bravery to tackle almost any project.
DCIG just celebrated its 4th anniversary of doing outsourced BUSINESS blogging for companies in the high tech space. But where many others have tried and failed at this initiative, DCIG has succeeded by, over the years, unlocking some of the secrets that make it a win-win scenario for both DCIG and its clients. Today I reveal the first of those secrets behind BUSINESS blogging.
I have lived in a city of 11,000 people in Minnesota for the last 10 years and always felt that I knew how it looked quite well. In my campaign for both City Council and Mayor I have walked every street and Cul-de-sac in our city, I know the names of each street and can tell you where I am exactly by just looking around. But even with my high level of intimacy of my city, I found out recently that I was missing out on another view of where I live.
Have you ever noticed how important numbers are to us as a people? We are fixated with the numeric results of almost everything; football scores, G.P.A.’s, miles per gallon, cost per unit, throughput, capacity, and the number of minutes it takes the delivery guy to get my pizza to my door.
I was talking to a prospect the other day and they told me that they were debating the value of marketing, channel education, and trying to create market awareness because they were not convinced that it was worth it. They have worked with several analysts, PR agencies, and marketing firms they said, but have not seen the results quickly enough to convince them that it was money well spent, and that they would rely on their sales team to do the educating.