On the surface, all-inclusive software licensing sounds great. You get all the software features that the product offers at no additional charge. You can use them – or not use them – at your discretion. It simplifies product purchases and ongoing licensing. But what if you opt not to use all the product’s features or only need a small subset of them? In those circumstances, you need to take a hard look at any product that offers all-inclusive software licensing to determine if it will deliver the value that you expect.
In 2019 the level of interest that companies expressed in using artificial Intelligence (AI) and machine learning (ML) exploded. Their interest is justifiable. These technologies gather the almost endless streams of data coming out of the scads of devices that companies deploy everywhere, analyze it, and then turn it into useful information. But time is the secret ingredient that companies must look for as they look to select an effective AI or ML product.
Across more than twenty years as an IT Director, I had many sales people incorrectly tell me that their product was the only one that offered a particular benefit. Did their false claims harm their credibility? Absolutely. Were they trying to deceive me? Possibly. But it is far more likely they lacked accurate and up-to-date information about the current capabilities of competing products in the marketplace. Their competitive intelligence system had failed them.
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About DCIG
DCIG empowers the IT industry with actionable analysis that equips individuals within organizations to conduct technology assessments. DCIG delivers informed, insightful, third party analysis and commentary on IT technology. DCIG independently develops and licenses access to DCIG Buyer’s Guides and Pocket Analyst Reports. It also develops custom content in the form of blog entries, customer validations, executive white papers, product ranking bulletins, special reports, webinars, and white papers.
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