I’ve been watching the original Star Trek reruns on Netflix lately. I have always loved that particular series for several reasons. I love the idea of a space ship exploring the universe and new cultures, I love the characterization in the original series, I love seeing what weird creature Jim Kirk is going to make out with next, and I love the idea of going where no person has gone before. DCIG has been something of an SSN-1701 Enterprise in recent years as it set forth on its journey to create and publish its Buyer’s Guides. In 2010 Jerome Wendt and I were the original crew on board this new journey of exploration. He was DCIG’s version of Captain Kirk, and I was a combination of Commander Spock/Scotty. He would set the destination and I would provide the market analysis and the ability to hit warp factor 10 when we needed to get them licensed and marketed. DCIG is speeding…
I’ve been in sales for about 20 years now and like anyone in sales or leadership in a company, I’ve been told that the client/vendor relationship “is over”. With that message, I have been given a myriad of reasons or excuses as to why the relationship was over with my company and my soon to be an ex-client ranging from understandable to totally unique, here are some of the better ones.
After a very long meeting the other day, my stomach was beginning to digest itself so I decided to stop for something to eat. I could only find a sandwich shop so in a move much like going to the grocery store hungry, I said, “That looks great!” and went in.
As 2012 comes to a close I have been looking back at the year’s events and reflecting on things that I have done. From a new experience standpoint, it was chocked full of interesting things, but I want to highlight one here and help you the reader draw some corollaries, to business.
I lost a friend to sudden death in the last number of weeks and it has caused me to be introspective about life, work, the future, and why we seem to do the things we do to make a living. Years ago, I made a decision that I want to share with you it’s this; that if you hate what you are doing, or have a dream that you want to pursue but are afraid to do it, stop now and chase that dream because you are not getting any younger.
Recently, I joined the ranks of the iPad owners and have been discovering the myriad of apps available to me to use/goof off with/waste time with. What I have found has been pleasing for the most part, and while I am not likely to become a Ninja Fruits aficionado, or break onto the Angry Birds Pro Tour one of my favorite apps is Pandora Radio. I love music and have it on almost constantly.
America is a nation of Do it Yourselfers like no other that I can think of. All you need to prove that is to watch a few hours of television and you will see commercials for stores like Home Depot, Lowes, and Ace Hardware, who can outfit the household handy person with the right tools, knowledge, and bravery to tackle almost any project.
I have lived in a city of 11,000 people in Minnesota for the last 10 years and always felt that I knew how it looked quite well. In my campaign for both City Council and Mayor I have walked every street and Cul-de-sac in our city, I know the names of each street and can tell you where I am exactly by just looking around. But even with my high level of intimacy of my city, I found out recently that I was missing out on another view of where I live.
Have you ever noticed how important numbers are to us as a people? We are fixated with the numeric results of almost everything; football scores, G.P.A.’s, miles per gallon, cost per unit, throughput, capacity, and the number of minutes it takes the delivery guy to get my pizza to my door.
I was talking to a prospect the other day and they told me that they were debating the value of marketing, channel education, and trying to create market awareness because they were not convinced that it was worth it. They have worked with several analysts, PR agencies, and marketing firms they said, but have not seen the results quickly enough to convince them that it was money well spent, and that they would rely on their sales team to do the educating.
If you are like me, you spent some of your youth watching MacGyver week after week as he saved the world from terrorists, despots, mercenaries, and guys with mullets by using a simple collection of toothpaste, duct tape, paper clips, Swiss Army Knife, and a can of spray cheese.
This weekend I was at the Minnesota State Soccer tournament that my 15 year old son was playing in and inspiration for this article presented itself. It was a hot day (114F heat index) and people were downing Gatorade and water by the gallon which also meant many many trips to the porta-potty in response.
I am sparing you from classic TV and Movie analogies this month and am going to share one of my other hobbies as an example of how you need to think about marketing, content, and DCIG. I am going to talk about cooking….yes cooking. I love to cook and because the German language (which I speak) does not have anything that says what I am after I am left to quoting the French (which causes me pain but that’s a subject for another blog entry.)
Every now and then I look into the inner recesses of the refrigerator looking to score some great leftover for lunch, or a small snack. I know that my wife will stash the “good stuff” out of view of the kids so that one of us can have the last little bite of the steak, clam sauce linguini, or smoked sirloin. It is a glorious thing to dwell over the last bite of ribs or something yummy and I love to go looking.
We have just entered the “brown snow season” in Minnesota; that time when we start seeing warmer temperatures (above 25F) and some of the 4 feet of snow that fell over winter starts to melt. This false sense of hope makes us almost giddy but if we’re honest we know that we likely to get about 2 more feet of snow before we see green grass emerge………yay!
This week I was talking to a prospect in the marketing department of a company that I had been introduced to by a colleague. They are in the storage industry and are looking to make a big splash by flooding their “message” out to end users, resellers, and analysts. I was told that they had a very well developed content stable so they may not need the full range of DCIG services but that introducing my company to them could prove beneficial.
I left the house in a rush to get to my meeting in downtown Minneapolis and was thrilled to find a parking structure that had room to park still. As I pulled up the ramp to swipe my credit card, I realized that I had in my haste left the house without my wallet and had about $11.00 cash in my pocket.
I have to admit to a guilty pleasure of LOVING the original Let’s Make a Deal Show. I was a young kid in the 1970’s and we regularly watched Monty Hall, Carol Merril, and Jay Stewart have fun with the audience ( dressed up in outrageous outfits) getting them to trade really decent prizes with the hopes of getting something even better and getting screwed in the process.