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Competitive Intelligence Platform

Three Hallmarks of an Effective Competitive Intelligence System

By | Competitive Intelligence, Competitive Intelligence Platform, DCIG | No Comments

Across more than twenty years as an IT Director, I had many sales people incorrectly tell me that their product was the only one that offered a particular benefit. Did their false claims harm their credibility? Absolutely. Were they trying to deceive me? Possibly. But it is far more likely they lacked accurate and up-to-date information about the current capabilities of competing products in the marketplace. Their competitive intelligence system had failed them.

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