Before an organization buys a product, it often wants to know what distinguishes it from its competitors. As part of the product evaluation, the organization wants to know how the product compares to its competitor to deliver on a specific set of requirements. This is the practicality of these publicly available DCIG Competitive Intelligence reports. These reports examine different products and highlight why certain products are best suited to meet the needs of specific use cases such as video surveillance, data protection, and ransomware.
At a high level, anyone can prepare a competitive intelligence report. All one needs is an Excel spreadsheet, a web browser, access to the Internet, a list of your competitors, and a list of product features. Then, boom, just like that, you have a report. However, companies that engage DCIG to create Competitive Intelligence Reports want much more that an Excel spreadsheet with a list of features and check marks in order to truly empower their sales staff and partners.