I was talking to a prospect the other day and they told me that they were debating the value of marketing, channel education, and trying to create market awareness because they were not convinced that it was worth it. They have worked with several analysts, PR agencies, and marketing firms they said, but have not seen the results quickly enough to convince them that it was money well spent, and that they would rely on their sales team to do the educating.
Apple iPAD IOS 5 “reader” feature and Flipboard validate DCIG’s engagement analysis publishing model. Our engagement analysis is designed for information technology and business leaders who need objective product information, without the hassle of signing up for it. Further, we designed our publishing interface to be readable and actionable. Many of our readers read DCIG content using our website, twice as many read with their iPAD, Flipboard and other mobile devices.
Whether it’s online or onsite, marketing your solutions via event-driven programs continues to be one of the best investments of a company’s time, talent and resources to grow its business. Further, in today’s economy, it is imperative to capture your client’s attention with a personal approach in order to gain market share.But when you think of using social media to do so, do you think of it in the context of “No ROI” with only empty conference rooms and no leads to show for your investment? Or do you envision a room one packed with individuals ready to engage and learn more about your company’s technology?
Yesterday I had the opportunity to join Wikibon’s Dave Vellante, VMware’s Director of IT Technical Operations, Drew Kramer, and ICI’s President Brad Maltz at VMworld 2011 as part of a four person panel discussing some of the challenges and trends associated with VMware backup.
Since May of 2004 when I first jumped into the social media arena with a LinkedIn membership, there were a lot of questions as to its value. Even today I continue to hear these same issues and concerns: How do I know this stuff will work for me and my business objectives? How do I measure the efforts and most importantly what is the outcome of these efforts?
If you are like me, you spent some of your youth watching MacGyver week after week as he saved the world from terrorists, despots, mercenaries, and guys with mullets by using a simple collection of toothpaste, duct tape, paper clips, Swiss Army Knife, and a can of spray cheese.
I am sparing you from classic TV and Movie analogies this month and am going to share one of my other hobbies as an example of how you need to think about marketing, content, and DCIG. I am going to talk about cooking….yes cooking. I love to cook and because the German language (which I speak) does not have anything that says what I am after I am left to quoting the French (which causes me pain but that’s a subject for another blog entry.)
Every now and then I look into the inner recesses of the refrigerator looking to score some great leftover for lunch, or a small snack. I know that my wife will stash the “good stuff” out of view of the kids so that one of us can have the last little bite of the steak, clam sauce linguini, or smoked sirloin. It is a glorious thing to dwell over the last bite of ribs or something yummy and I love to go looking.
We have just entered the “brown snow season” in Minnesota; that time when we start seeing warmer temperatures (above 25F) and some of the 4 feet of snow that fell over winter starts to melt. This false sense of hope makes us almost giddy but if we’re honest we know that we likely to get about 2 more feet of snow before we see green grass emerge………yay!
This week I was talking to a prospect in the marketing department of a company that I had been introduced to by a colleague. They are in the storage industry and are looking to make a big splash by flooding their “message” out to end users, resellers, and analysts. I was told that they had a very well developed content stable so they may not need the full range of DCIG services but that introducing my company to them could prove beneficial.
I left the house in a rush to get to my meeting in downtown Minneapolis and was thrilled to find a parking structure that had room to park still. As I pulled up the ramp to swipe my credit card, I realized that I had in my haste left the house without my wallet and had about $11.00 cash in my pocket.
I have to admit to a guilty pleasure of LOVING the original Let’s Make a Deal Show. I was a young kid in the 1970’s and we regularly watched Monty Hall, Carol Merril, and Jay Stewart have fun with the audience ( dressed up in outrageous outfits) getting them to trade really decent prizes with the hopes of getting something even better and getting screwed in the process.
As a young sales executive years ago I had a really annoying manager who, after seeing Glengary Glennross, used Alec Baldwin’s character as his managerial leadership model. I have to say that we all universally hated him; especially those of us who were actually doing well for the company. I wanted him to pack up his briefcase, his attitude and go away…but I wanted him to leave the leads.
There are a great many things in life that have made me want to get further clarification on issues. I spent hours scrutinizing the lyrics to Purple Haze by Jimi Hendrix to make sure that he was not excusing himself to “kiss this guy”, I spent years of my life trying to count the licks that it took to get to the center of the Tootsie Pop, and I never did really get over the whole concept of the “subjective participation grade” aspect of drivers education in 9th grade….I mean I was there, in the driving simulator, participating.. Granted I was trying to hit things like parked cars, fire hydrants, and buildings, but I WAS PARTICIPATING Mr Mahanna, I deserved that A! So I want to take a moment to bring further clarification for you on a subject that we have addressed a few times this year at DCIG. Yesterday we released the Virtual Server Backup Software Buyer’s Guide and…
This is just a brief blog entry to announce that DCIG has acquired the rights to “DCIG.com.” While the “www.dcig.com” website address is not going away, readers and regular followers of DCIG’s blog content can now access DCIG’s website at “www.DCIG.com.” This change is effective immediately. Please note that at this time this change does not yet apply to any email addresses that you may use when corresponding with analysts or individuals associated with DCIG. While DCIG has plans to make this change effective sometime in 2011, please use the same emails addresses that you currently use.
Football season is upon us and I am excited for it to get going. Right now we are seeing the 2nd string and shadow squads getting playing time in exhibition games and while they are wearing our teams’ uniform they are clearly not the first squad.
One of my favorite movies of all time is Jeremiah Johnson; I have probably watched it 50 times if I’ve watched it once. In the early stages of his education to mountain life Johnson meets up with a character named Bear Claw Chris Lapp (played by the guy who played Grandpa Walton).
In the weeks since we published the Midrange Array Buyers Guide I have spoken to many of the vendors who were reviewed in the guide. Most of you I have spoken to have said how great a document the guide is, how much of a needed tool it is, and have congratulated DCIG on a job well done.