DCIG is a technology analyst firm that was originally founded in 2007 with a particular focus on enterprise data protection and data storage. Its primary goal, at that time, was to provide outsourced analyst services delivered in the form of blog entries, customer validations, executive interviews, and white papers. DCIG specifically looked to distinguish itself by delivering blog content that provided subscribers with objective, third party analyst coverage about their company and products delivered in a format (blogs) easily searched and disseminated on the web.
By 2010 DCIG had successfully developed and implemented its outsourced blogging services. At that time, it began development of and launched its first ever Buyer’s Guide on the topic of Midrange Arrays in May 2010. The methodology used to produce this and future Buyer’s Guides was based on the years of experience that one of its founders, Jerome Wendt, gained when evaluating enterprise technology products while working as part of a Fortune 500 company.
Prior to bringing in products to test or making product purchases, the data center team at this Fortune 500 company would evaluate prospective products based upon their published and publically available technical specifications. These evaluations would include the following steps:
- Making a list of product features
- Assigning a score or weighting to each product feature
- Identifying whether or not each feature was supported
- How the feature was implemented (where appropriate)
- Totaling the scores of each products features
Using this approach and introducing into it the analytical and journalistic techniques that Mr. Wendt acquired while publicly writing and consulting, the formulaic approach to creating DCIG Buyer’s Guides that may be used to cover and evaluate almost any enterprise technology was born.
Each published DCIG Buyer’s Guide contains overall product scores and rankings as well as individual data sheets on each product covered. Using these Guides, enterprises may quickly assess specific technology products, create a short list of products that are potentially the most appropriate fit for their environment and then either move to purchase or test the products on that list.
Since 2010 DCIG has produced over 30 different Buyer’s Guides on topics that include: backup software, deduplicating and integrated backup appliances, flash memory storage arrays, hybrid storage arrays, midrange arrays, mobile data management, and tape libraries, among others.
In 2012 DCIG made its initial foray into software with the introduction of its Interactive Buyer’s Guide (IBG), an online, interactive tool that aggregates the information found in the DCIG Buyer’s Guides. Individuals could access the IBG to obtain more product information than what is generally available in the published DCIG Buyer’s Guides. Using the IBG, individuals can create reports that list all products, display their respective scores and rankings and even quickly do head-to-head comparisons between products to assess their strengths and weaknesses.
In 2014, DCIG introduced two new analyst products; the DCIG Competitive Advantage Reports and the DCIG Special Reports. Using the public information that it had gathered and published as part of doing its research for the DCIG Buyer’s Guide put a wealth of information at the fingertips of DCIG analysts that they could use to cite and reference when comparing products from different vendors.
The 2-page Competitive Advantage Reports provide an at-a-glance comparison between two products in the same market space and list 3-6 competitive advantages that one product has over the other. The DCIG Special Report is a longer, more in-depth paper that examines multiple products and the differences between them.
Most recently, in 2015, DCIG introduced its DCIG Competitive Intelligence Suite that includes the DCIG Competitive Intelligence Portal and the DCIG Competitive Intelligence Platform. The DCIG Competitive Intelligence Portal consists of two components that were previously only available separately: published DCIG Buyer’s Guides and the DCIG IBG. Logging into the DCIG Competitive Intelligence Portal grants an individual access to both of these resources so they may either download the Buyer’s Guide of their choice in PDF format or do online comparisons between different products.
The DCIG Competitive Intelligence Platform is the other half of the DCIG Competitive Intelligence Suite and equips organizations with the same technology that DCIG analysts use to do product comparisons. Using this cloud-based, online software organizations can create their own product surveys, do their own feature scoring and arrive at results that most closely align with their particular requirements.