DCIG creates three types of white papers: Standard (4-6 pages); Full Length (10-15 pages); and Special Reports (15 pages or more). DCIG white papers are developed in a way similar to other sponsored DCIG content.With each type of white paper, DCIG develops content in conjunction with the client. One or more briefings are held between a DCIG analyst and the appropriate individual working on the client side, such as a product manager. Through these meetings, the DCIG analyst identifies key concepts and ideas most relevant to end-users. The analyst then creates a white paper outline for client review that includes suggested charts, illustrations and side bars. In the case of a Special Report, competitive products are also identified for coverage.Once the client feedback, if any, is incorporated into the white paper outline, the analyst drafts a white paper of the contracted length. The client is then given another opportunity to review and provide commentary before the white paper is professionally laid out as a PDF document and given to the client for distribution. Samples of each type of white paper available upon request.
Executive White Papers
An executive white paper (EWP) is a professionally laid out, two-page, DCIG-branded document that is generated using content from a previously published DCIG blog entry. EWP\’s take previously vetted and approved analyst content and give it a longer, practical shelf life by putting it into the hands of direct and channel sales people, who then put it in the hands of executive level buyers who rely on quick product snapshots.By providing buyers with informed, succinct product overviews that highlight key product differentiators, these papers equip them with the information they need to make quick decisions. Samples available upon request.
An executive interview is a series of blog entries that appear on the DCIG blog site and are derived from a 30-minute recorded Q&A interview between a DCIG analyst and corporate executive. Executive interviews give a vendor the opportunity to articulate the value proposition of its products and/or services, what customer challenges it is specifically addressing and provide commentary on current market trends. Vendors may review the blog content before it is published. A single executive interview usually results in a series of three to five blog entries.
Blogging is where DCIG got its start. Vendors and value added resellers (VARs) that need authoritative, analyst content made available on third party websites as well as their own website(s) find DCIG to be an excellent resource for producing this type of content.DCIG develops content in conjunction with the client. A briefing is usually done between a DCIG analyst and the appropriate individual working on the client side, such as a product manager. The briefing is then distilled with the DCIG analyst identifying the key concepts and ideas that are most relevant to end-users. The analyst then creates an outline which he then sends to the client for edits and comments.Once the client feedback, if any, is incorporated into the outline, the analyst then prepares a written blog entry of approximately 1000 words. The client then receives one more opportunity to review and provide commentary on the blog entry before it is published on DCIG.com and may optionally be published elsewhere with attribution to DCIG.
Vendors engage DCIG to produce customer validations that document how end users are using their particular product and experiencing success using it. Developing a customer validation requires the engagement of a DCIG analyst, the vendor requesting the customer validation, and the vendor’s customer who is using the product.Once the vendor engages DCIG to develop the customer validation and has identified the customer to interview, DCIG will conduct an interview with the end user. The interview is recorded and transcribed. The DCIG analyst uses the transcript to identify the key challenges that the customer was looking to overcome and how the product resolved those challenges. The customer validation may also elaborate on what additional ways the customer plans to use the product going forward.Once the focus of the customer validation is established, the DCIG analyst then prepares a draft of the customer validation of approximately 1,000 words, and the draft is then sent to both the vendor and the customer for edits and comments. Once the feedback, if any, is provided and incorporated into the customer validation, it is then laid out as a PDF on DCIG letterhead and made available to the vendor and its customer for distribution. Samples are available upon request.
Webinars are online, real time presentations that have a duration of up to 60 minutes. Webinar content is gleaned from insights that DCIG derives from preparing its Buyer’s Guides on various topics. The webinars particularly focus on how rapidly specific features on products in Buyer’s Guides are being implemented on those products, the ways in which they are being implemented and specific issues associated with them of which end users should be aware.The typical format for a webinar is for the DCIG analyst to prepare a PowerPoint and present the information as part of a live broadcast that it is presented and recorded by DCIG. Rights for a copy of the webinar that may be rebroadcast for up to one (1) year may be acquired from DCIG. The presentation portion of the webinar is completed in about 50 minutes with time for Q&A at the end.
Competitive Advantage Reports
DCIG Competitive Advantage Reports play a key role in understanding how two competing products differ to help accelerate and justify buying decision. DCIG Competitive Advantage Reports initially draw from the broader unsponsored research that DCIG does in its preparation for each of its Buyer’s Guides on a specific technology topic. However, they go one step further by highlighting the key competitive advantages that one product offers over another.The first page of a 2-page DCIG Competitive Advantage Report focuses on and summarizes up to five (5) key competitive advantages that one product offers over another. These points highlight and articulate the value proposition of a product’s features over a competitor and the relevance of the features to the business. The second page of the report provides a chart that does a side-by-side comparison of the DCIG-validated product features and which help to substantiate the analyst’s claims and observations on the first page of the report. Samples are available upon request.